Although NFC technology has many applications, in the business world it serves as a marketing tool to help increase the influence of a company. In this article, we will discuss what NFC is and what is NFC marketing.
What is NFC?
Near Field Communication, also known as NFC, is a technology people can access through electronic devices. It is a kind of short-range wireless Radio Frequency Identification (RFID) technology that allows communication between a device and a terminal. These days, NFC is enabled on many mobile devices worldwide.
How Does NFC Work?
NFC doesn’t require you to install an app before it can be used. All you need to do is make sure your phone is NFC enabled and near a device that’s also NFC enabled, allowing interaction to take place between the two.
There is some similarity between NFC and QR codes. Both technologies can be used to wirelessly transfer information. The big difference between them is that QR codes require you to activate it by scanning an image (which is the code) with a camera. You don’t have to scan anything with NFC, just tap on the item. It is an interactive experience where customers can easily get the information they need.
How Does NFC Assist In Marketing?
NFC assists in marketing through what are called NFC campaigns. The technology allows consumers to access a company’s ad campaigns through an NFC enabled device. Through these marketing campaigns, people can have access to information about a particular company.
NFC code can be placed on product packaging, billboards, fliers, smart posters, business cards, product labels, online magazines, etc. People with NFC-enabled mobile devices can learn more about a particular product with just a single tap.
Marketers have been able to successfully use NFC marketing as a strategy to bring in more customers, improve the customer experience, and keep existing customers informed. Whatever information a marketer wants the public to know can be embedded in the NFC code.
Some examples include product reviews, special offers, product catalogues, or pages to purchase a product. It can even be used to enable contactless payments. A company might decide to put a flier in a crowded area (a train station, for example) and when people with NFC-enabled devices tap on the flier, they can find the nearest location to purchase the product along with product reviews.
The market campaign is achieved through three simple steps:
1. Prepare the NFC Hardware
The hardware can be in the form of tags or stickers. Tags can be used to make payments, create a business card, connect to a WiFi signal, etc., while stickers can be placed anywhere — tickets, posters, flyers, and so on. The best way to get people’s attention is to make the poster compelling.
2. Create Campaigns
Create a webpage that the user can land on when they tap on the tag. It should hold the specific information you want to pass along to the customer.
3. Pass The Information
As users click to know more, the information is delivered within seconds.
Conclusion
NFC is a contactless technology that provides marketing solutions to businesses both big and small. NFC marketing has been on the scene for years and it has simplified marketing methods to promote customer satisfaction.Need more stellar advice? Be sure to browse through our collection of articles here.